By Jim Cullen
A brief heritage of the fashionable Media offers a concise historical past of the key media of the final one hundred fifty years, together with print, level, movie, radio, tv, sound recording, and the Internet.
- Offers a compact, teaching-friendly presentation of the background of mass media
- Features a dialogue of works in pop culture which are famous and simply available
- Presents a background of recent media that's strongly interdisciplinary in nature
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Additional resources for A Short History of the Modern Media
Readers of this book may also be interested in my earlier, more ideologically pointed, The Art of Democracy: A Concise History of Popular Culture in the United States (1996; New York: Monthly Review Press, 2002). See also my anthology of two generations’ worth of scholarship, Popular Culture in American History (2001; Malden, MA: Wiley-Blackwell, 2013). One other anthology worthy of note: Major Problems in American Popular Culture: Documents and Essays, edited by Kathleen Franz and Susan Smulyan (Boston, MA: Wadsworth, 2012).
When those soldiers came home, the GI Bill of 1944 paid for their college educations, which in turn stimulated a significant new demand for books. By the 1970s, the trade paperback, a hybrid between the rack-sized paperback and traditional hardcover with a price in between the two, had become common. By this point, it was a well-established cultural convention that a book would be issued in hardcover first, to be followed a year later in paperback. This model would also be adopted in other media, like home-video versions of Hollywood movies, in the 1980s, another way in which print influenced other media.
Photography also received a major boost in the work of people like Matthew Brady, who exhibited 24 PUBLISHING AS POPULAR CULTURE images from the battlefield at his Washington, DC gallery during the war. Photography became a common feature of journalism in the 1880s with the development of the halftone process, which involves using black-and-white dots of varying size and intensity to create images. ) This newfound ability to present vivid pictures on a daily basis injected fresh energy into the penny press, which flourished under the direction of a new generation of editors like Joseph Pulitzer and William Randolph Hearst, famed for his role in whipping up public sentiment to provoke the Spanish–American War in 1898.
A Short History of the Modern Media by Jim Cullen